About Fire Desire Entertainment (Pty) Ltd
Fire Desire Entertainment (FDE): Mission Statement
We are committed to providing only superior quality Fire, LED and Belly Dancing Entertainment Acts & Shows for Corporate & Private Functions in South Africa. We specialize in only a select few entertainment forms, ensuring that we can concentrate on constantly improving the services we supply.
FDE is committed to Excellence through:
- Providing only the Best Performers and Shows available in South Africa.
- Reaching a new standard of quality customer service that is fast, friendly & informative.
- Supporting Performance Artist through ethical business practices and fair pay rates.
- Providing clients with superior quality performers at fair prices.
- Raising the standard of local performers by bringing in International Artists to assist with training and introducing new skills.
FDE in the Social Landscape:
- The Fire Desire Entertainment Team is passionate about sharing their talents with underprivileged children and communities through various social outreach programs and projects. Leading by example, Bruno Kopf, the Executive Director of the company, volunteered and completed a four month tour with ‘Performers without Borders’ to India. The benefits of learning the Performance Arts are multiple. Many local and international disadvantaged children’s lives have already been improved with greater body & mind awareness, increased self-confidence and a new skill set. Our team wants to continue contributing and are currently proudly part of the following NGO’s and Social Projects:
- Sisonke Social Circus (Stellenbosch) – Run by Jessica Sham
- Circles of Life (Cape Town) - Social Outreach/Holiday Program
- Performers Without Borders (UK) - Large International NGO arranging Projects in 3 countries around the world.
Fire Desire – Our Story:
Like the humble beginnings of the first fire created by man, our story begins with a small group of friends that shared a passion for Fire Dancing. At the time these first sparks of passion were ignited, the Fire Spinning Community was relatively small and the number of dancers were scattered few and far between. We felt a need to connect with other Fire Performers to learn from them and share with them in turn what we knew. To fill this need, the Fire Desire Community was created and today it is one of the largest communities on Facebook for the Fire Flow Arts. We proudly connect over 3300 Artists around the world.
We entered the arena of professional shows in 2010 when we started receiving requests for performers to showcase their acts at events. An elite troupe of performers was created in JHB, only the most talented and exceptional performers from within the community were selected. The team was extremely talented and passionate about performing, but mostly wet behind the ears, having little experience in the corporate world. For the first two years of performing at Corporate and Private Functions, we learned many important lessons. This helped us to eliminate the unnecessary gremlins that could make or break an event.
We also faced many other challenges, the Entertainment Industry was very cut throat and competitive. This was to be expected, but some of the business practices we encountered were plain unethical and based on pure greed. Some of the challenges we came across were that often talented performers would be paid minimal rates because they were not well known. At the same time clients would pay excessive rates. Another way for agents to up their profit margin would be to play performers against each other, forcing talented performers to keep lowering their rates, using the lowest bidder, but still charging the client ridiculous prices. Not all agents and events companies operate like this, but sadly there are a lot of these unethical practices going around.
These reasons led to the birth of Fire Desire Entertainment in 2012, established by Bruno Kopf:
“I wanted to create an Agency that supported Fire Performance Arts, its development, public awareness and help establish Fire Dancing as a mainstream form of entertainment. Thus it became my mission to provide professional world class performers, pay artists fair rates, take ethical commission rates, offer clients fair prices and support the growth of Flow Arts in South Africa.”
During 2014 and 2015 FDE started showing a steady growth and positive recognition. We sourced more talented fire artists / troupes from all over the country and started listing and selling their acts. A Big Name International Artist has been bought in each year to tour the country and help local performers further enhance their skills and learn new ones. As we continually strive to grow and better our service to our clients, new services that compliment our Fire Acts were introduced. Today we have a team of Belly Dancers and West African Drummers of the highest quality and standard that we are confident will wow your guests. The introduction of the latest trend in Europe, LED dancers has caused ripples in the Corporate Marketing Circles, taking the concept of branding to a whole new level.
We are proud to say that Fire Desire Entertainment has become a Leader in the industry of providing Fire Shows, LED Shows and Belly Dancers, leaving our clients satisfied and with a sense of amazement.
FDE was registered as a (PTY) Ltd in 2016, initiating a new chapter of growth and innovation. We have a few new acts coming in the near future that we are very excited about, but don’t want to ruin the surprise just yet. In the meantime, why not contact us and experience our world class acts and excellent service for yourself.
Fire Desire Entertainment (Pty) Ltd: Company Information
|Executive Director||Bruno Kopf|
|Company Registration Number||2016 / 072061 / 07|
|Physical Address||188 Pruimbos Avenue, Roodepoort, Gauteng, 1709, South Africa|
|Telephone||+27 72 033 5535|
|Trading Days (Bookings & Queries)||Monday to Friday|
|Office Hours||08:00 to 17:00|